30 Most Popular Premium WordPress Themes of 2023

Over the years WordPress has increasingly become the content management of choice for building all types of websites. WordPress is undoubtedly the most popular CMS based on the high number of third-party premium themes and plugins available in the market. There are thousands of both free and premium WordPress themes that can be used in all industries to build unique, custom and modern websites.

The high number of premium and free WordPress theme makes it a difficult task when choosing a good theme for your site. Ideally, the majority of the premium WordPress themes are built for specific market niches. There are also several themes that are multipurpose that can be used in more than one project and in different industries.

To help you choose the most suitable theme for your project, we have handpicked the most popular premium WordPress themes based on definite criteria. Our considerations are based on; design quality, the coding standards, customizations options, versatility, popularity in the marketplace, customer’s ratings and the customer support experience. After meticulous research we carefully picked the following as the most popular WordPress themes:


Avada is the finest most popular multipurpose WordPress theme that is designed to impress and give website developers the best starting point. It is a genuinely multipurpose theme that has been used in hundreds of websites because it is simple and easy to use. It is the overall bestselling WordPress theme across all marketplaces. It has more than 450,000 customers and an excellent support team that dedicated to ensuring the theme is actively updated.

Avada comes with the following features; several demo options with advanced quick customization options, compatibility with all popular WordPress plugins, fusion visual page builder, powerful admin panel with several drag and drop elements, shortcode generator, easy installation with one-click demo importer, auto theme updater, fusion core plugin, built-in mega menu, one page parallax, custom backgrounds, several premium plugins and many more premium quality features. Avada has received more than 18,000 positive reviews making it the most highly rated premium WordPress theme.


Betheme is an awesome combination of elegance, creative design, and resourceful features. It is one of the most popular premium WordPress themes that offer a vast collection of predefined demos. This makes it useful in multiple clients’ projects. Betheme can be used in all types of websites; personal, commercial, big, small or in any niche. The 400+ predefined demos give you a good collection to choose the most suitable demo that fits the nature of your project.

The features in a quick summary include; easy 1-click updates, auto Revolution slider demos, intuitive website builder with live preview, all niches predefined demos ready for installation, 6 sleekly designed header and navigation layouts, unlimited layout options, maintenance mode page, power admin panel, shortcode generator, layout configurator, unlimited sidebars and much more. Betheme is one of the most popular premium WordPress themes based on the number of positive reviews and more than 130,000 happy customers.


The7 is a creative WordPress theme that is designed to bedazzle your visitors with innovative content presentation and incredible UX features. It can only be described as the best multipurpose website building toolkit for all WordPress developers. It features 6 high-end premium plugins and saves you money you would spend on these plugins. It is the most customizable premium theme in the market today. It comes with full support for Gutenberg and WordPress 5. The premade demo supports all the standard Gutenberg blocks making it one of the popular themes that are well updated.

The features include 40+ premade demos with the automated one-click install, 6 premium plugins, deep integration with WooCommerce, 1000+ theme options, 250+ page layout options with the wizard and visual editing, highly professional support, and more than 130,000 customers with a consistent 5-star rock-solid rating. The7 gives you the power, flexibility, and innovation you need to build a truly remarkable WordPress site in all industries.


Enfold is the ultimate multipurpose WordPress theme that offers unlimited customization options and superior innovatively designed layouts. If you are looking for a highly reliable popular WordPress theme, Enfold is one of the best themes you can use in several projects. With more than 170,000 happy customers and a steady five-star rating, Enfold is the most user-friendly theme for beginners.

It comes with excellent documentation that includes narrated videos that provide step by step guides. The features of Enfold include; drag and drop page builder, modern design, 20+ predefined skins, 2D+3D layer sliders, events calendars, multiple slideshows, video support, unlimited color options, unlimited portfolio layouts, contact form builder, advanced typography, wide or boxed layout, child theme support, updated GDPR support, shortcode generator and sidebar manager. Enfold is the best WordPress theme for business, corporate and portfolio websites that require minimalistic design.


Flatsome is an awesome WooCommerce WordPress theme that provides limitless opportunities for shop owners or entrepreneurs to build a world-class online shop within the shortest time possible. Flatsome redefines the standards for WooCommerce themes since it brings to perspective the need to build customer eccentric WordPress e-commerce websites. It is a multipurpose WooCommerce theme that ranks high in the market as the best WordPress premium e-commerce theme with over 84,000 customers and a stable five stars rating nearly from all customers. It is a perfect theme for any shop, company website, agencies, freelancers or any user looking for the most popular WooCommerce WordPress theme.

It is designed with a unique UX page builder that is 100% compatible with Gutenberg and consists of advanced layout builder. The features include unlimited header options, several drag and drop design elements, built-in slider and banner system, image grids, full typography support, smart lazy loading images, built in live search, automatic theme updates, live theme options unlimited product pages, custom product page builder, multiple product gird layouts, quick view, unlimited product category layouts, and demo content.

X the Theme

The X theme is a highly customizable, multi-concept WordPress theme that is designed to fit a wide array of WordPress development needs. It is a very popular WordPress theme that has more than 195,000 customers and continues to grow in popularity every day. X theme comprises of multiple unique designs that are cleverly packaged to help you choose what you need for your project. They are referred to as Stacks and also come with multiple other features like advanced theme options to enhance customizations.

The other resourceful features include the stack selection (Integrity, Renew, Icon or Ethos), site layout either boxed or full width, adjustable width max and min, unlimited background color, buttons size and colors, header options, navigation options, logo options, custom portfolios, page builders, typography, shortcode generators, mega menus, and one page site layouts. X theme is suitable for highly versatile websites that require scalable and stable WordPress theme as the foundation.


TheGem is one of the most popular creative portfolio WordPress themes that are designed to impress and influence the visitors to be active members or customers on any website. It is a high-performance WordPress theme that packed with 70+ built-in creative concepts that help you to quickly pick one and build a remarkable website within no time. It is the ideal theme for creative agencies and designers who are looking for a highly presentable portfolio theme that can be utilized for other projects.

It can also be adapted for business and finance since it has professionally themed demos for business and corporate websites. Other niches that TheGem can be used include ICO, Cryptocurrency, construction, real estate, gyms, restaurants, lawyers, beauty, salons, photography and online shops. The features include; one-page sites, multiple headers, parallax header, mega menus, elegant animations, 2500 font icons, unlimited sidebars, 150+ prebuild pages, updatable Visual Composer, and enhanced intuitive portfolios with gallery management


Soledad is the soul of creating a remarkable magazine WordPress theme since it is by far the best premium WordPress magazine theme in the market today! With 4000+ homepage demos, you have unlimited possibilities of creating a magazine site that is truly unique and custom-tailored to fit your unique design and functionality needs. It has more than 15,000 customers who have left consistent feedback of five stars.

It’s the best theme for both magazine and blogs and the number #1 selling magazine WordPress theme that has excellent support for Gutenberg elements and WordPress version 5. It has been highly optimized and tested for performance using Google PageSpeed, Pingdom and GTmetrix. It comes with 4000+ Real Demos homepages that give you a wide collection and make it easy to use in multiple projects without running out of options. It also comes with multiple single post templates that help you present stories and blogs in the best way. Soledad is the ultimate WordPress magazine theme for storytellers, bloggers and magazine publishers among other uses.


Jupiter is a multipurpose theme with the customization magic that is not seen in any other WordPress theme. It is essentially the ideal theme for building highly responsive completely custom WordPress sites. It comes with 100+ premade block templates that include Hero section, testimonial, service, pricing table, newsletter form contact, clients, team and much more.

The core specs include Multilanguage support, RTL, Google & Adobe fonts, unique header per page, auto updates, plugin manager, unique footer per page, form builder, sidebar manager, customizable 404 page, custom search page, autosave, custom color picker, theme customizer, custom maintenance page, and responsive custom editor. Jupiter is popular since it is bundled with the best premium plugins in the market that include Elementor page builder, Slider Revolution, Jet Elements, ACF pro version, Master slider, and Layer Slider. Jupiter has more than 100,000 users and the community is actively growing thus making one of the most popular WordPress themes based on the user base.


Newspaper WordPress theme is the all-time most popular WordPress newspaper magazine theme with over 70,000 sales and an average five stars rating. It has been consistently updated for years and new updates are bug-free and resourceful. It is the number # bestselling news WordPress theme of all time. It supports community and membership building using BuddyPress and custom inbuilt membership features.

Newspaper theme features a modern trendsetting design and comes with 50+ one-click unique demos. You can design the frontend user interface from the front end. It is designed for speed and it is lightweight and comes prepackaged with 8 premium plugins. It is widely used in building incredible news sites that are large and scalable. The inbuilt ad management system makes it easy for users to monetize sites without recoding or using any ads management WordPress plugins.


Uncode gives creative designers, freelancers, business owners, and entrepreneurs the best theme to quickly and easily create a top-notch portfolio site that is sleek, elegant and highly user-friendly. It is one of the most popular portfolio WordPress themes in the market today. It has more than 44,000 customers and counting. It is highly positively rated since it is built to impress and meets all visitor’s needs. It comes with a unique design that is expressed by the eye-catching aesthetics and smoothly animated features.

It is fully compliant with GDPR and blends in unique concepts to provide the most incredible user experience that not seen in other themes. It is packaged with premium plugins that include Layer Slider, Visual Composer page builder, Revolution Slider, and WPML to make it fully translatable in multiple languages. It comes with 70+ module variations, 40+ premade concepts, 16+ portfolio layouts and 100+ options for blog posts, portfolios and product custom posts.


Bridge theme is a true definition of perfection blended with innovative technology to yield the most robust multipurpose WordPress theme. Bridge theme is featured in several reviews as one of the finest WordPress themes for portfolios, business, and corporate websites. Bridge comes with 376+ demos making one of the most expansive multipurpose WordPress themes in the market today. Bridge theme offers a premade demo for every niche or industry you can imagine.

The tons of powerful features include social media integration, comprehensive admin panel, Ajax transition animations, stunning infographics elements, auto update features, smooth CSS3 animations, one-click import, Visual Composer page builder, Slider Revolution, Layer Slider, Timetable plugin, perfect portfolio layouts, and front-end login system. The Bridge is popular for creating a business, corporate, magazine, blogs and portfolio websites. The 24 layout concepts and 376 unique demos make it easy to use the theme in multiple projects. It also has fully customizable headers, and customizable; title areas, mega menu, blog layouts, one-page sites and much more.


Salient is valuable well-designed responsive multipurpose WordPress theme that is very popular with more than 86,000 customers and a good rating of five stars. If you are looking for a stunning multipurpose WordPress theme that is suitable for creative and professional websites Salient is an excellent choice. It comes with a unique visual front-end editing feature that lets you drag and drop elements and make a sleek site with no coding.

It is packed with 250+ useful templates that make it easy for users to easily mix and match the features they like when building a professional website. It has 525+ shortcodes and configurable options that make it the one of the most versatile premium WordPress theme. Salient options include 3500+ icons that are premium, unlimited colors, advanced typography with over 800 fonts and excellent loading speed performance on Yslow, GTmetrix, and Google PageSpeed.


Impreza is an unimaginably versatile multipurpose WordPress theme that has the approach of making small details that make a big impact on the overall outlook of the design and functionality. It is a vastly popular WordPress theme that has cumulatively sold to more than 50,000 customers and has reliably been rated as a 5-star theme.

The key features include; the drag and drop page builder, one-click demo installer, advanced header options, unlimited colors, 17 portfolio grid styles, 1300 +icons, 6 unique blog layouts, handy admin panel, advanced typography options, unlimited sidebars, awesome CSS3 animations, easy automatic updates, professional pre-built layouts, parallax backgrounds, customizable Google Maps, child theme support, extensive documentation and one page sites. Impreza is impressive since it comes with several premium WordPress plugins that include WPBakery page builder, Ultimate Add-ons for WPBakery, and Slider Revolution. It has 5 predefined headers, boxed or wide layouts, BBPress, and TablePress support.


Total theme is a remarkable multi-concept popular WordPress theme that comes with a user-friendly front page drag and drop builder. It is flexible, fluid and fully responsive and thus one of the top-selling multipurpose WordPress themes in the market today. The Total theme is built by WordPress experts and has more than 36,000 happy customers and an excellent five-star rating. Total is built to be highly versatile and can be used in building websites in different industries. The 100+ page building elements make its page builder highly reliable.

It is built with Visual Composer page builder as well as a custom page builder that has more than one hundred easy to use drag-and-drop elements. The page building elements include icon boxes, pricing tables, callouts, sliders, Woocommerce elements and much more. Total WordPress theme comes with a live theme customizer for easy customization. Other features include custom footer and header builder, premium plugins, BBPress support, boxed or wide layout, custom post type UI, exclusive Visual Composer modules and demo content with automatic installer.


Kallyas is a trendy, elegant WordPress theme that comes with amazing features for building any business, corporate and portfolio website. The advanced page building elements make it a powerful toolkit for building completely custom e-commerce sites. Kallyas is compatible with WordPress 5.0 and comes with 100 prebuilt elements for quickly building your site. Kallyas visual builder is the most impressive feature as rated by more than 38,000 satisfied customers. You can edit images, text, videos, and layouts using simple filterable and editable elements. The customer support is awesome since they have included written documentation, live chats, preorder questions, and video documentation database.

The Kallyas theme is based on the Bootstrap framework and its 100% responsive and retina ready. The significant features include unlimited sub-headers, multi-language support, unlimited colors, WooCommerce integration, unlimited homepages, and demo content installer, a functional newsletter that is integrated with MailChimp, multiple blogs and portfolio layouts, stylish, maintenance mode, pricing tables, several premium plugins and a huge variety of sliders with tons of smooth animations.


Porto is the ultimate corporate and business multipurpose WordPress theme that has more than 22,000 active customers and an excellent five-star rating. It is a WooCommerce focused theme that can be useful in creating the best online shops. It is super-fast since it is built to load fast and deliver content in the best presentation ever! It consists of 50+ premade demos and excellent online documentation that helps you set up within a few minutes.

All the future updates are free and guaranteed and it comes with exclusive e-commerce features that make it a stellar e-commerce WordPress theme. The other notable features include a drag and drop header builder, layout options based on width, sliders layouts, CSS 3 animations, unlimited colors, vertical mega menus, boxed or wide layout, dark and light color schemes, and premium plugins like Visual Composer, and Revolution Slider.


Houzez is the number #1 most popular real estate WordPress theme that has more than 12,000 customers and good customer reviews. It is a top-notch real estate theme that is highly translatable into different languages and very easy to set up any type of real estate site you have in mind. Houzez offers 16 stylish prebuilt demos that are a great starting point when creating an e-commerce website. The legendary one-click demo importer is integrated into this theme to make importing and configuring demo blissful.

It has been built with the needs of real estate developers, agents and property owners in mind. It features Google Maps API integration, price pin markers on maps, availability calendars, PayPal subscription, leads generation system, IDX/MLS Ihomefinder, GDPR data integration, custom field icons, luxury home maps, agent listings, similar properties layout, currency system, login system and much more.


Oshine is a high-end creatively designed portfolio multipurpose WordPress theme that has more than 22,000 customers globally. It has been featured in several review publications as the theme of choice for photography, agency, architecture, business and freelancer portfolios. It features high-quality design and intuitive visual page builder that makes building a custom-tailored site very easy. It comes with 45 amazing demos and with hundreds of prebuilt sample pages.

The one click demo importer has been integrated to make importing the demo of your choice flawless. It has been fully optimized for a great performance and the top-notch customer support ensures buyers get quality support after purchase. The noteworthy features include 50+ stylish modules; live text editor, beautiful section concepts, stunning portfolio layouts, 10+ hover styles, 20+ project page styles, variable gutter, infinite grid and slides, and unique header and menu styles.


Kalium is one of the trendiest WordPress themes that can be used to create a brilliant portfolio or business website. This is a theme for creative professionals who are looking for a theme that can be used in multiple projects. It is very popular and has more than 25,000 customers and an excellent positive rating. The features include remote plugin updates, advanced custom fields pro plugin, 18+ premade demos with one-click importer, font size management system, 4000+ fonts, WP Bakery page builder, revolution slider, Layer Slider, Product Size Guide, ACF pro, and product filter plugin.

Kalium has been rated highly for design and quality by most popular design inspiration communities like One Page Lobe, Awwards, Product Hunt, CSS Winner, among others. Kalium comes with a variety of resourceful features like the 30+ portfolio types, unlimited skins, custom font upload, products layout, adaptive images, 800+ carefully crafted icons and multiple footer styles.

Massive Dynamic

Massive Dynamic is a highly dynamically crafted WordPress theme that is suitable for all industries since its vast features can be adapted to fit in creating any kind of website. It is one of the most popular creative WordPress themes in the market today. It has more than 15,000 customers and excellent customer feedback. It is built with exclusive section page builder that is made up of 60 sections, 70 premade sites, and 500 pages.

It features the most powerful visual website page builder with a massive element that captures all the needs of website developers. The intuitive drag and drop page builder ensures the least experienced users can quickly build a professional website without any coding knowledge. Massive Dynamic theme is built to scale easily and the 100% Google score for the page load speed is a good testimony of the quality of its code and structure. This theme can be used to build any site the user conceptualizes.


Brooklyn theme is a perfect choice for building a world-class portfolio in a variety of niches. It is cleverly designed with a modern and creative outlook to deliver a stellar performance and presentation. It is powered by an intuitive drag and drop builder and 42+ stylish demos that define elegance and class. It is one of the most popular creative WordPress themes with more than 30,000 customers and first-rate positive reviews. Brooklyn is fully compliant with the GDPR since it has an exclusive feature.

The predefined demos can be installed using the one-click demo importer. The other features include; powerful admin panel, easy portfolio management system, pricing table management, translation ready, Bookly pro appointment booking and scheduling software system and much more. Brooklyn is a powerful portfolio WordPress theme that can also be used in wide range of niches that include business, corporate, freelancing, startups, agencies, studios, photography, architecture, interior design and much more.

Education WordPress Theme

Education WordPress theme is the leading theme for education institutions of all types. It is a very popular theme with more than 16,000 customers and a very good rating. This theme can be used for colleges, academies, universities, schools, kindergarten, online schools, learning management, and training centers. It features a seamless lessons layout and perfect learning management system that can be set up in a few minutes.

The other features include 14+ education prebuilt demos, WPBakery page builder, events management and booking system, professional mega menu, BBPress support, and WP LMS plugin. The drag and drop course builder makes it easy for users to build and manage curriculum courses. This theme is designed to help content creator sell their courses without any problems. It features seamless integration with the leading payment gateways like PayPal, 2CO, Visa, and MasterCard. You can sell courses on a subscription or membership model.


REHub is the ultimate affiliate marketing WordPress theme that is designed to cater to all the needs of internet marketing. It features a pricing comparison engine that is unique. REHub theme is a hybrid WordPress theme that has a combination of affiliate marketing features like unique affiliate coupons, directory, multi-store, community, multi-vendor store, and product comparison engine.

The features include WPBakery page builder, Revolution slider with 6 unique layouts, advanced product filter plugin, frontend login, MDTF filters, price range pages, custom table, top lists, comparison charts, price drop widget, advanced mobile theme support, WC marketplace, WC vendor, store locator, product layouts and unique store profiles. This theme features advanced affiliate features that include CSV/XML import, price drops, and trackers, the user submit, price comparison, special post layouts, business directory, locators, paid submissions and much more. REHub theme gives users an excellent toolkit for building a vast multiple affiliate website.


Jevelin is a solution to the most common problems encountered by several WordPress developers when looking for a perfect multipurpose WordPress theme. It is a popular theme that has more than 6500 customers and is actively growing. It utilizes the WPBakery to build advanced page layouts with simple drag and drop. Jevelin is designed to be a resourceful theme that comes with high-quality features like the 40+ custom shortcodes, one-click installer, Slider Revolution, drag and drop page builder, and 10 portfolio layouts.

This theme can be used to build professional portfolio sites, business, corporate, photography and agency websites.
The other notable features include 6 blog layouts, side widget area, 40+ element animations, multiple page options, video background sections, powerful admin interface, multiple portfolio overlays, wide or boxed layout, unlimited portfolios, and real-time preview for Google map locations, demo content with actual images, regular updates and parallax footer.


Bimber is the bomb when it comes to viral blogging. This is an advanced viral marketing WordPress theme that comes with excellent features for video, blog and content marketing. It is the number #1 bestselling viral WordPress theme with over 7700 customers and great positive rating. If you are looking for the best viral magazine theme Bimber is designed to take content go viral. It features cleverly designed sharing buttons, excellent content presentation, popular content trending, hot content trending, content listing, and multiple ad locations.

It is a super lightweight theme that is fully compatible with WordPress 5.0 and Gutenberg. The notable features include home filters, external redirect page, Snax link format, 3 remarkable demos (fashion, cars, and freebies), custom video playlist, powerful voting system, exclusive premium content subscription system, spectacular lightbox gallery, ad blocker detector, multiple sticky widgets and much more.


Motors theme is a popular WordPress theme that is focused on the automobile industry. It is designed to inspire confidence to cars site owners, developers or designers who are looking for a perfect motoring WordPress theme. Motors theme has more than 8000 customers and it is suitable for use in the automotive, car dealership, car rental, auto, classified car ads and car listing websites.

The features include pay per listing feature, flexible prices for car rental, 4 advanced customizable search filters, inventory grid, and list layouts, inventory item page options, vehicle feature comparison page, sell vehicle layouts, user and dealer profiles, listing map for classified, multi-currency layout, Google map places, and finance calculator. This theme comes with 10 outstanding demos for a car dealership, directory listing, rent a car service, motorcycle dealer, boat dealership, car repair shop, auto parts shop and classified car listing.


Consulting WordPress theme is a perfect business and finance theme that can also fit in several other niches. It works seamlessly and has a revolutionary design for business and corporate websites. It comes with a powerful set of premium plugins that are fully integrated to ensure it delivers a great user experience. It comes with 30 amazing and easy to use demos that can be installed in a few minutes with the 1-click importer. Consulting is one of the most popular professional themes that have garnered more than 12,000 customers and an excellent record for good customer support.

Consulting theme has previously won the Envato most wanted theme award in the best business themes category. It features a real-time forex and stock market widget that is a great feature for business and corporate websites. Other notable features include 50+ different templates in each layout, header layouts, events management system, multi-location on Google Maps, real-time WP customizer, 120+ shortcodes and configuration options, custom sidebars and widgets.


Unicon is an excellent example of a multipurpose WordPress theme that has been crafted with high flexibility and adaptability. It is a design-driven WordPress theme that comes with impressive layouts and demos that are simply startling. It features an advanced drag & drop page builder, 50 page builder elements, one page scrolling, sticky headers, full WooCommerce support, multiple header designs, boxed or wide layout, advanced admin panel, 650+ultrasharp icons, 50+ pre-configured layouts, Revolution slider, built-in mega menus, animated columns, 40+ custom elements added to Visual Composer and much more.

Unicon theme offers unlimited customizability to users who desire to build a custom site with ease. It also supports video backgrounds, parallax backgrounds, multiple portfolio page layouts, Google maps integration, and WooCommerce. Unicon is suitable for bloggers, business owners, marketers, shop owners, creative designers, freelancers and everyone who loves a stunning design. It has more than 9,000 contented customers and excellent feedback from the users.

WPLMS Learning Management System for WordPress

WPLMS is a pliable learning management system that is the most advanced in the market today. It has received thousands of positive reviews from satisfied users and the community is actively growing. It is the ultimate educational WordPress theme that has more than 19,000 active users. It is defined by excellent learning management features that are perfect for educational training centers corporate training, coaching centers, tutoring, academies, university, and all other educational institutions.

It features a student management system, courses management system, commercial course selling system, easy to use front-end course builder, filterable course directory, activity recording, 8 stunning demo sites, 700+ design layouts, 5 types of drip feed, certificates with badges, 8 questions types, instructors and student dashboards, statistics with graphical presentations. This is the ultimate WordPress theme that serves all educators. You can use this theme to create and sell courses, start education forum, create courses marketplace and much more.


There are thousands of premium WordPress themes and choosing one is certainly a daunting task but with this list of 30 most popular WordPress themes, gives you a good starting point. All these themes come with amazing customization options, they are fully responsive with a pixel-perfect display on any mobile screen and most importantly they are coded with keen observation of the WordPress development best practices.

Each of these themes offers you a unique opportunity to build a remarkable site without spending long hours coding. Whether you are looking for a creative portfolio theme, business theme, WooCommerce theme, corporate or startup business theme, you can pick any of these themes and it will perfectly suit your needs.

Editorial Staff