Search Engine Optimization (SEO) is the science and art of adding enhancements to a website for the sole purpose of improving rankings on search engines. It gives an easy time to search engines such as Google, Yahoo and Bing in finding a website. Search Engine Optimization is very important for websites since with it, most of the websites’ traffic comes from natural search or from search engines. I will give you a good example, when you are doing a search on a search engine such as Google, how often do you click on the results that come on the second and subsequent pages? This simply shows you that getting your website ranking among the top on search engines is very important.